The idea
I don't believe in elevator pitches, and I'm not going to just blag it out here.... Yet.
First there was the Information Age... Then came TOO MUCH INFORMATION. Gooogle helped give every man, woman, and child a personal stake in the Information Age by making high-quality SEARCH an everyday part of life. They also say they shall "Organiser the World's Information" -but did you notice they are doing that almost entirely for their own benefit and to their own plan? For information to have any value, people need to be able to turn multiple pieces into KNOWLEDGE. With TMI, that is getting to be a challenge. YOU should have the tools to organize the worlds of information to your own plan, from your own perspective, as you see fit. It's your world too.