Chris

Marketer and product person. Has an idea and needs a co-founder.

Columbus, OH, USAOn FounderCloud since 2022

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About

I have a pretty clear vision for a solution that is a B2B2C application to enable negotiation at scale. I have 30 years of experience in sales and marketing including several years as a CMO and working early on in a fintech startup that sold for $934MM. I am open to a co-founder to challenge me on how to build a global scalable consumer and merchant platform.

What Chris is building

The idea

I am working to provide consumers and merchants the ability to negotiate at scale by delivering an app called I Want That!

E-commerceBuilding

Answers in the Nest

How much to say in elevator pitch“Don't be afraid of someone knocking off your solution, inevitably someone will. Your elevator pitch should have these four elements: Who do I help with the things I know best: Emerging merchants What problem do I help them overcome: Customer growth and retention What outcome specifically do they achieve: accelerated demand How do I create the outcome: Customer generated offers I help emerging merchants drive customer growth, retention, and demand using customer generated offers. Some people argue it should be crystal clear. I would argue that a small bit of ambiguity like "customer generated offers" creates a goal for your elevator pitch - a clarifying question = engagement. "What are customer generated offers?" We enable consumers to make offers to buy their shopping carts from merchants using marketing and sales automation. That's been my approach.”